BMW i8 sold for $247,450, including $100,000 market adjustment

The Automotive Enthusiast · 01-11-2015, 09:26 PM

Featured on BIMMERPOST.com

Quote:

Rather than patiently waiting for his order, a BMW i8 buyer was willing to pay an extra $100,000 to get the car right away.

This shouldn't really come as a big surprise as back in August last year we heard some rumors about a few dealers jacking up the price of an i8 by as much as $100,000. It actually happened at BMW Irvine in Orange County, California where a $147,450 i8 was sold for $247,450 after the massive $100,000 markup (or "market adjustment").

Needless to say, the BMW i8 is in high demand as the company's sales & marketing boss Ian Robertson said a while ago there's an 18-month waiting list in some markets. As a consequence, BMW is seriously considering to boost production to keep up with a demand which they admit has far exceeded their original estimations.

http://www.worldcarfans.com/11501118...ket-adjustment

garage queen 335is · 01-12-2015, 07:46 AM

Amazing

phoenixbmwlife · 01-12-2015, 04:46 PM

Stupid. They are selling on ebay for $180,000

phoenixbmwlife · 01-12-2015, 04:50 PM

Part of the reason why the demand is so high is because of the low production supply. I don't think the mark ups would be even close to $100k if the production numbers weren't so limited.

ElMills · 01-13-2015, 11:03 AM

The long haul · 01-13-2015, 11:03 AM

I seriously love the i8 but at 250k it wouldn't even appear on the bottom of my list.

Longboarder · 01-13-2015, 11:04 AM

I heard from a BMW Sales Agent the customer actually paid $50K over MSRP not the $100K stated in the linked article.

ORIGIN M. · 01-13-2015, 11:09 AM

Dealers like Irving BMW, give BMW brand a bad name by being greedy like they clearly are. Bloody rip off.

scheneider · 01-13-2015, 11:21 AM

Rip off

Pyrat 2 · 01-13-2015, 11:21 AM

Quote:

Originally Posted by red-sauerkraut

Dealers like Irving BMW, give BMW brand a bad name by being greedy like they clearly are. Bloody rip off.

Agree

M6-Coupe · 01-13-2015, 11:28 AM

With this money I can buy a very low mileage 2013 Ferrari 458 or Mclaren MP4

phoenixbmwlife · 01-13-2015, 11:30 AM

Quote:

Originally Posted by Longboarder

I heard from a BMW Sales Agent the customer actually paid $50K over MSRP not the $100K stated in the linked article.

It is hard to believe such a high markup when there are other options. But like ElMills has said if you have the means to get what you want NOW then why not?

Richy Rich · 01-13-2015, 11:34 AM

Quote:

Originally Posted by M6-Coupe

With this money I can buy a very low mileage 2013 Ferrari 458 or Mclaren MP4

250k you can buy 458 brand new, same with 650S.

Drizz · 01-13-2015, 11:40 AM

Would 100% get a Ferrari 458 at that price. Wouldn't even be a comparison or second thought.

kv12 · 01-13-2015, 11:41 AM

Quote:

Originally Posted by Richy Rich

250k you can buy 458 brand new, same with 650S.

Very true, but if I already have the F 458 and the MCL 650s already and I have the means and I want the BMW i8 right now then what's another $100K? Can't argue with personal fulfillment when money isn't an object.

Kayani_1 · 01-13-2015, 11:42 AM

Oh well what is new being plain dumb is price less....specially when u have too much money burning a hole in your pocket....lol.

absoluteis350 · 01-13-2015, 11:42 AM

Quote:

Originally Posted by Drizz

Would 100% get a Ferrari 458 at that price. Wouldn't even be a comparison or second thought.

I'm going to guess that they probably already have 2 458's, and probably a crapload of other supercars if they are willing to pay a $100k markup for something that gets demolished by a Tesla S.

Richy Rich · 01-13-2015, 11:43 AM

Quote:

Originally Posted by kv12

Quote:

Originally Posted by Richy Rich

250k you can buy 458 brand new, same with 650S.

Very true, but if I already have the F 458 and the MCL 650s already and I have the means and I want the BMW i8 right now then what's another $100K? Can't argue with personal fulfillment when money isn't an object.

I was responding the the statemen I quotedt, not the article. I couldn't care less how much someone pays over sticker for their car.

nemex12 · 01-13-2015, 11:53 AM

I can only guess that if someone is willing to pay that extra amount instead of waiting and buy a 911 to befriend the car, that i8 is going to sleep with several masterpieces like ferrari enzos and such

JoeyLeeBMW · 01-13-2015, 11:58 AM

You have to pay to play.

"Spend hard to play hard."

This car is def not for everybody.

neversummer78 · 01-13-2015, 12:08 PM

When I turned in my lemon 650GC at New Century BMW, I saw a white i8. I was interested, but sales guy, a fat dude, was not willing to open the door to let me see it and said there is a $100k mark up. I spoke to a BMW NA rep at a BMW pop-up store in mall, and he said that i8 is in demand but most customers he knows didn't pay any mark up for it.

Fronzdan · 01-13-2015, 12:10 PM

Someone who's got an extra $100k kicking around to pay a dealer markup just so he doesn't have to wait, isn't interested in what else he could get for that price (he probably has the other cars already). Nor does he care about what else has better performance. He wants this particular car NOW. I highly doubt this is going to be his daily driver or sit in his garage, next to the wife's Camry.

Plus this story could be totally bogus and an attempt by the dealer to create buzz

01-12-2015, 07:46 AM	#2
garage queen 335is Private First Class 25 Rep 101 Posts Drives: 2014 I8, 2016 M2, E46 M3 race Join Date: Mar 2010 Location: PA/ LI iTrader: (0)	Amazing
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01-12-2015, 04:46 PM	#3
phoenixbmwlife Brigadier General 1912 Rep 4,128 Posts Drives: M235i & G30 540i Join Date: Mar 2007 Location: Boynton Beach iTrader: (0) Garage List 2014 BMW/M235i [0.00]	Stupid. They are selling on ebay for $180,000 __________________ Lack of money is not the problem. It is merely a symptom of what's going on inside of you! - T Harv Eker Follow me on Insta https://www.instagram.com/bmwm_life_/ https://www.instagram.com/autogiftua/ https://www.instagram.com/phoenixbmwlife/
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01-12-2015, 04:50 PM	#4
phoenixbmwlife Brigadier General 1912 Rep 4,128 Posts Drives: M235i & G30 540i Join Date: Mar 2007 Location: Boynton Beach iTrader: (0) Garage List 2014 BMW/M235i [0.00]	Part of the reason why the demand is so high is because of the low production supply. I don't think the mark ups would be even close to $100k if the production numbers weren't so limited. __________________ Lack of money is not the problem. It is merely a symptom of what's going on inside of you! - T Harv Eker Follow me on Insta https://www.instagram.com/bmwm_life_/ https://www.instagram.com/autogiftua/ https://www.instagram.com/phoenixbmwlife/
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01-13-2015, 11:03 AM	#5
ElMills """""" 89 Rep 70 Posts Drives: 2016 F83 ZCP Join Date: Jul 2009 Location: Honolulu iTrader: (0) Garage List 2014 Mini Coupe S [0.00] 2014 BMW i3 [0.00] 2015 BMW i8 [0.00]
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01-13-2015, 11:03 AM	#6
The long haul Hi 92 Rep 280 Posts Drives: Maserati Ghibli, E92m, FTR Join Date: Feb 2014 Location: Throughout the country iTrader: (0) Garage List 2010 BMW M3 [0.00] 2014 Jaguar XJ V8 SC [0.00] 2015 Ford F250 6.7 PSD [0.00]	I seriously love the i8 but at 250k it wouldn't even appear on the bottom of my list.
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01-13-2015, 11:04 AM	#7
Longboarder Major General 3427 Rep 6,769 Posts Drives: 2016 BMW i8 Join Date: Dec 2006 Location: Monarch Beach iTrader: (1) Garage List 2012 BMW e92 M3 [0.00] 2021 BMW X5M [10.00] 2015 Porsche 991 Tu ... [10.00] 2015 Porsche 991 GT3 [10.00]	I heard from a BMW Sales Agent the customer actually paid $50K over MSRP not the $100K stated in the linked article. __________________ Current BMWs: 2022 X5 40i, 2016 X5 50i 2015 Porsche 991 Turbo S 1979 Porsche 911 Turbo a couple others IG: longboarder949; YouTube: https://www.youtube.com/channel/UCT1...eoFBszPIK0gf9w
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01-13-2015, 11:09 AM	#8
ORIGIN M. Banned 3160 Rep 9,134 Posts Drives: ///M Join Date: Oct 2007 Location: Northern Hemisphere iTrader: (0)	Dealers like Irving BMW, give BMW brand a bad name by being greedy like they clearly are. Bloody rip off.
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01-13-2015, 11:21 AM	#9
scheneider Second Lieutenant 72 Rep 264 Posts Drives: ///M //AMG Join Date: Nov 2011 Location: here and there iTrader: (0)	Rip off __________________ ---------------------------
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01-13-2015, 11:28 AM	#11
M6-Coupe Major General 1125 Rep 6,066 Posts Drives: F92 M8 Join Date: Feb 2014 Location: Bay area iTrader: (0)	With this money I can buy a very low mileage 2013 Ferrari 458 or Mclaren MP4 __________________ Current : 2020 F92 Black Sapphire M8 - ZF8 Gone : 2018 F80 Mineral Gray M3 - 6MT Gone : 2016 F82 Austin Yellow M4 - 6MT Gone : 2013 F13 Sakhir Orange M6 -7DCT Gone: 2013 F13 Alpine White 650i -ZF8
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01-13-2015, 11:40 AM	#14
Drizz Lieutenant 182 Rep 595 Posts Drives: '23 BMW X7; '20 911 Carrera S Join Date: Dec 2011 Location: Orange County, CA iTrader: (0)	Would 100% get a Ferrari 458 at that price. Wouldn't even be a comparison or second thought.
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01-13-2015, 11:42 AM	#16
Kayani_1 Lieutenant Colonel 81 Rep 1,656 Posts Drives: BMW E92/E60 Join Date: Oct 2009 Location: Houston iTrader: (1)	Oh well what is new being plain dumb is price less....specially when u have too much money burning a hole in your pocket....lol. __________________ nickname"BAD 3",MHD E85 tune,RennArt catback non-resonated exhaust,VRSF Downpipes, VRSF 7"FMIC,VRSF stock side inlets,SSQV BOV,ECS CP,M-performance alcantara steering,retrofit M3 paddle shifters,Alpina B3 tranny flash,AFE power seal CAI,LED angels,ST Coilovers,M3 upper/lower control arms,E93 M3 Front Swaybar ,235/35/19x9 ,275/30/19x9.5. M sport bumpers, CF diffuser. When in doubt..flat out.
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01-13-2015, 11:53 AM	#19
nemex12 Captain 114 Rep 973 Posts Drives: e60,z4 Join Date: Mar 2008 Location: florida iTrader: (1)	I can only guess that if someone is willing to pay that extra amount instead of waiting and buy a 911 to befriend the car, that i8 is going to sleep with several masterpieces like ferrari enzos and such __________________ if you want perfection buy a mercedes, or marry an accountant
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01-13-2015, 11:58 AM	#20
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01-13-2015, 12:08 PM	#21
neversummer78 Lieutenant 20 Rep 549 Posts Drives: 4 wheels.... Join Date: Nov 2012 Location: Los Angeles iTrader: (0)	When I turned in my lemon 650GC at New Century BMW, I saw a white i8. I was interested, but sales guy, a fat dude, was not willing to open the door to let me see it and said there is a $100k mark up. I spoke to a BMW NA rep at a BMW pop-up store in mall, and he said that i8 is in demand but most customers he knows didn't pay any mark up for it.
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01-13-2015, 12:10 PM	#22
Fronzdan Lieutenant Colonel 291 Rep 1,725 Posts Drives: '24 M240 xDrive Join Date: Mar 2014 Location: MA iTrader: (0)	Someone who's got an extra $100k kicking around to pay a dealer markup just so he doesn't have to wait, isn't interested in what else he could get for that price (he probably has the other cars already). Nor does he care about what else has better performance. He wants this particular car NOW. I highly doubt this is going to be his daily driver or sit in his garage, next to the wife's Camry. Plus this story could be totally bogus and an attempt by the dealer to create buzz Last edited by Fronzdan; 01-13-2015 at 12:23 PM..
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