11-22-2014, 11:06 PM | #2 | |
Colonel
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Makes the price about that of a Mini Cooper |
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11-23-2014, 02:05 PM | #4 | |
Colonel
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The extra money from BMW allowed them to sell their 2014 stock for under dealer cost. Invoice is not dealer cost. So don't base anything off invoice numbers. Right now their selling all 2014 model years for 6 to 7 k off MSRP. They said for 2015 the numbers will be reduced as BMW are rethinking their strategy for North America this will hopefully reduce the large number of unsold I3's and reduce future incentives as BMW does not like giving incentives |
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