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      04-11-2017, 10:26 AM   #1
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BMW i debuts as an exclusive partner of Coachella

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BMW i debuts as an exclusive partner of Coachella
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April 11, 2017

Munich.
BMW i will debut as the exclusive transportation partner at the Coachella Valley Music & Art Festival in 2017, providing VIP shuttle service and hospitality during the weekends of April 14-16 and 21-23. BMW’s sustainable, future-oriented brand will provide BMW i3 electric vehicles and BMW X5 40e iPerformance plug-in hybrid electric vehicles for transportation on and around the festival site.

A stand-out feature of the BMW i3 fleet at Coachella is a unique wrap that was created especially for the occasion, its design reflecting the creative and unconventional character of the event. BMW i8 plug-in hybrid electric sports cars with Coachella design will also take to the roads between Los Angeles and Palm Springs with a selected group of festival-bound celebrities and influencers on board.

Coachella is one of the world’s largest music festivals and provides an ideal stage for the BMW i brand: “The wealth of ideas the artists bring and the festival’s focus on sustainability create a unique atmosphere; Coachella is the birthplace for many trends, ideas and movements,” says Hildegard Wortmann, Senior Vice President Brand BMW. “BMW i is likewise a driver of pioneering innovations and the joy of sustainable mobility. We are positioning the sub-brand as open-minded, creative and inspiring – and Coachella provides an exceptional platform for this purpose, uniting creativity, passion and connectedness. We’re looking forward to an inspirational partnership.”

"Road to Coachella".

A social media campaign entitled “Road to Coachella” kicked-off the partnership on March 14. The campaign offers festival goers the chance to be entered into a drawing to win a festival pass by documenting their preparation for the festival and their own journey to Coachella Valley via social media using the hashtag #RoadToCoachella.

Renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor”, “The Dark Knight” and “The Lion King”) has provided the soundtrack for a video promoting “Road to Coachella.

The three-minute piece, which debuted on April 9 on BMW’s YouTube Channel, is set to a Zimmer’s music and features the BMW i8 hybrid electric sports car, while providing a look at his preparations as he and his orchestra ready for their first-ever Coachella performance. Also featured in the video are fellow Coachella performers including Marshmello, Galantis, Ryan Rabin of Grouplove, Warpaint and Broods.

Furthermore, BMW i will invite visitors during the festival to visit the innovative BMW i Brand Lounge in the VIP Area, where they can experience up close the allure of BMW i and the unique Coachella design, co-developed with Garage Italia Customs.



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      04-11-2017, 10:46 AM   #2
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Coachella is also considering new marijuana production zones, and trying to become California's premier pot growing city. Perhaps that explains the paint jobs on the i cars. I can think of no other reason.
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      04-11-2017, 10:54 AM   #3
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It fits the bill considering the i3 looks like it was designed by somebody on on LSD trip.
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      04-11-2017, 11:08 AM   #4
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I like it! Maybe I should wrap my M2...?
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      04-11-2017, 11:58 AM   #5
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VIP shuttles will need plenty of barf bags.
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      04-11-2017, 11:58 AM   #6
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Quote:
Originally Posted by MalibuBimmer View Post
Coachella is also considering new marijuana production zones, and trying to become California's premier pot growing city. Perhaps that explains the paint jobs on the i cars. I can think of no other reason.
Reminds me of a graffiti wall lmao
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      04-11-2017, 07:23 PM   #7
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Could've been A LOT better with the wrap design
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