BMW i
Forum for the BMW i3, i4 and i8
BMW i3 BMW i8
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read

  BMW i Forums > BMW i8 Forums > BMW i8 General Discussion

Post Reply
 
Thread Tools Search this Thread
      03-26-2019, 11:04 AM   #1
Jason
Administrator
Jason's Avatar
United_States
20134
Rep
19,515
Posts

Drives: F80 M3
Join Date: Mar 2005
Location: USA

iTrader: (0)

Khalid to Headline BMW i #RoadtoCoachella Campaign with Free Spirit i8 Roadster

BIMMERPOST NEWS
Global Superstar Khalid to Headline BMW i’s 2019 #RoadtoCoachella Campaign
20
COMMENTS
Name:  P90341614_highRe1s.jpg
Views: 4578
Size:  193.1 KB





Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.

Woodcliff Lake, NJ- March 26, 2019... BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners.

WHO: BMW i and chart-topping global superstar Khalid

WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar Khalid.

On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:
  • A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by Free Spirit and unveiled by a BMW brand video featuring Khalid.
  • A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag.
  • #RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with Khalid:
    • Meet + Greet with the top billing performer
    • Food Trucks
    • Free Spirit Shop
    • Artist inspired + BMW bandanas via fan-favorite claw machine
  • iHeart Radio sweepstakes where one lucky fan will win a Coachella weekend including: use of a custom wrapped i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass.

WHEN:

April 11
BMW Influencer Road Trip
Location: Palm Springs, CA to Indio, CA

April 13
Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet
Location: BMW of Palm Springs 3737 E Palm Canyon Dr

Name:  P90341614_highRes.jpg
Views: 4552
Size:  194.6 KB

Name:  P90341615_highRes.jpg
Views: 4561
Size:  165.6 KB

Name:  P90341616_highRes.jpg
Views: 4517
Size:  163.2 KB

__________________
Check on the Latest BMW News
Become a fan of Bimmerpost Facebook
Follow us on Bimmerpost Twitter
Subscribe to Bimmerpost Youtube Channel
Appreciate 3
      03-26-2019, 11:37 AM   #2
_M4CHINE_
Lieutenant
_M4CHINE_'s Avatar
228
Rep
441
Posts

Drives: Azurite F82
Join Date: Apr 2015
Location: Northeast PA

iTrader: (0)

Garage List
First! Khalid is awesome!
__________________
///M Azurite F82
Appreciate 2
      03-26-2019, 11:38 AM   #3
Dimitri
First Lieutenant
Dimitri's Avatar
159
Rep
340
Posts

Drives: 18 M3 ZCP
Join Date: Apr 2014
Location: BMWCCA#501892 New Jersey

iTrader: (0)

Breaking News!
Appreciate 1
Merlin_83162.50

      03-26-2019, 11:42 AM   #4
Igor_M5
Touring Savant
Igor_M5's Avatar
United_States
737
Rep
1,186
Posts

Drives: Many, BMW.
Join Date: Aug 2007
Location: New York City

iTrader: (4)

Garage List
Sure, w/e....As long as they don't get it twisted with #BMWArtCars.
Appreciate 0
      03-26-2019, 11:49 AM   #5
M3 Adjuster
Lieutenant General
M3 Adjuster's Avatar
United_States
7340
Rep
11,337
Posts

Drives: 1M, X1 M Sport, E46 325ic
Join Date: Mar 2008
Location: Dallas, Tx

iTrader: (0)

Nice
__________________
ALWAYS BET ON BLACK!
Lone Star BMW CCA Chapter Ex-president (retired 2017) , Chief Driving Instructor - LIFETIME Member # 119366
If you don't STAND for something.. you'll FALL for anything
Past: 1991 BMW E30 M3 street car ; 1988 BMW E30 M3 track car -
Appreciate 0
      03-26-2019, 11:49 AM   #6
uniqueMR
Colonel
uniqueMR's Avatar
United_States
1034
Rep
2,269
Posts

Drives: 2018 BMW M4 ZCP
Join Date: Dec 2017
Location: Chicago

iTrader: (0)

__________________
Currently: BMW M4 Competition and Volkswagen GTI
Previous BMWs: 340i, M3, 740i, 745Li
Previously Owned: Audi, BMW, Ducati, Honda, Infiniti, Mercedes-Benz, MINI, Mitsubishi, Toyota, Volkswagen
Appreciate 0
      03-26-2019, 11:50 AM   #7
cwulffy
Private First Class
United_States
114
Rep
121
Posts

Drives: F30
Join Date: Apr 2017
Location: Orange County

iTrader: (0)

Appreciate 0
      03-26-2019, 12:06 PM   #8
psuibmw
Lieutenant Colonel
psuibmw's Avatar
United_States
998
Rep
1,663
Posts

Drives: 2017 F15/2011 F10/2008 E90
Join Date: Feb 2011
Location: Baltimore, MD

iTrader: (0)

Garage List
2011 BMW F10 535  [4.00]
2008 BMW E90  [0.00]
Is that a sponsored ad
Appreciate 0
      03-26-2019, 08:59 PM   #9
Lorde
Ya ya ya, I am Lorde, ya ya!
Lorde's Avatar
No_Country
197
Rep
2,738
Posts

Drives: E90 M3, 2015 SQ5
Join Date: May 2011
Location: Snig

iTrader: (10)

Garage List
2008 BMW M3 E90  [0.00]
Who? Aaaaand stupid.
Appreciate 5
DRTMGRT286.50
330iToy27.00
CPTM325.00
///Cardia238.50
jcpca356154.00

      03-27-2019, 05:51 PM   #10
rjdnyy224
Colonel
rjdnyy224's Avatar
United_States
1245
Rep
2,851
Posts

Drives: 2013 328i xDrive
Join Date: Jun 2017
Location: New Jersey

iTrader: (0)

Liked him ever since I saw the video for Better.
__________________
2013 328i xDrive N20 8AT | Bootmod3 Stage 2 OTS 93oct AGG | VRSF Street 5" HD Front-Mount Intercooler | VRSF Catless Downpipe | M Performance Exhaust | NGK L/I Spark Plugs | K&N Drop-in | Dinan 20" Wheels Wearing Michelin PS4S's | Dinan Springs and Bumpstops | F80 Style Decklid Spoiler | Debadged | F80 Style Grille | Various Interior Bits |
Appreciate 0
      03-27-2019, 08:46 PM   #11
antzcrashing
Lieutenant Colonel
antzcrashing's Avatar
United_States
359
Rep
1,727
Posts

Drives: 2018 BMW 440i GC
Join Date: Sep 2007
Location: Eastern MA

iTrader: (1)

Garage List
2006 BMW 330i  [5.00]
Quote:
Originally Posted by _M4CHINE_ View Post
First! Khalid is awesome!
So awesome, he is the man right now. Smart for bmw to partner w him for the event. Wish I could go to this. Someone record this and send me the link
Appreciate 0
      03-28-2019, 11:56 AM   #12
GOLFFRR
Lowest prices on all BMWs, we sell to all states
GOLFFRR's Avatar
5783
Rep
22,964
Posts

Drives: GOLFFRR cart
Join Date: Mar 2009
Location: we sell to all US states

iTrader: (4)

lets see them. ill tune in

BMW should select me and I will document it and post it up on here.
the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
__________________

BEFORE YOU BUY YOUR NEXT BMW, PM ME FIRST WE CAN HOOK YOU UP!
Jimmy Bach: jbach@stevethomasbmw.com - Cell:805-807-1989
If you have any issues getting a hold of Jimmy B PLEASE PM me, I'm available everyday till 545pm!
Appreciate 2
m3welt336.00
330iToy27.00

      04-05-2019, 09:46 AM   #13
M3 Adjuster
Lieutenant General
M3 Adjuster's Avatar
United_States
7340
Rep
11,337
Posts

Drives: 1M, X1 M Sport, E46 325ic
Join Date: Mar 2008
Location: Dallas, Tx

iTrader: (0)

Quote:
Originally Posted by GOLFFRR View Post
lets see them. ill tune in

BMW should select me and I will document it and post it up on here.
the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
It's my personal opinion this forum is being used a lot more than you might think

Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas .. years ago it was only golf tournaments and Susan G Komen ..
__________________
ALWAYS BET ON BLACK!
Lone Star BMW CCA Chapter Ex-president (retired 2017) , Chief Driving Instructor - LIFETIME Member # 119366
If you don't STAND for something.. you'll FALL for anything
Past: 1991 BMW E30 M3 street car ; 1988 BMW E30 M3 track car -
Appreciate 1
GOLFFRR5783.00

      04-05-2019, 09:49 AM   #14
///M TOWN.
.
///M TOWN.'s Avatar
701
Rep
1,056
Posts

Drives: ///M
Join Date: Aug 2018
Location: North America

iTrader: (0)

Quote:
Originally Posted by M3 Adjuster View Post
Quote:
Originally Posted by GOLFFRR View Post
lets see them. ill tune in

BMW should select me and I will document it and post it up on here.
the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
It's my personal opinion this forum is being used a lot more than you might think
No doubt about it.
Appreciate 1
      04-05-2019, 09:55 AM   #15
Cherry2.0
Private
39
Rep
59
Posts

Drives: 2015 328xi
Join Date: Jan 2019
Location: Colorado

iTrader: (0)

That poor i8.
Appreciate 4
      04-05-2019, 10:00 AM   #16
GOLFFRR
Lowest prices on all BMWs, we sell to all states
GOLFFRR's Avatar
5783
Rep
22,964
Posts

Drives: GOLFFRR cart
Join Date: Mar 2009
Location: we sell to all US states

iTrader: (4)

Quote:
Originally Posted by M3 Adjuster View Post
It's my personal opinion this forum is being used a lot more than you might think

Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas.
I was coming from a position that BMW should invest marketing money into the forum (bimmerpost directly) and all of us forum members. Yes I agree with you that BMW def uses this forum (lurking), I know first hand of that, and other social media, I just think that partnering with bimmerpost would help them more than using influencers who are not enthusiast who have a base of most likely none BMW enthusiast. Again though I am not a marketing pro, so I have to assume, the pros know what they are doing, just feel like they are missing a large chunk of opportunity here.

would be cool to see BMW partner with Jason and do some cool stuff with a select few forum members (maybe you ) I think that would be very beneficial for BMW as well as the forum. If they do pick you dont forget about me for the +1
__________________

BEFORE YOU BUY YOUR NEXT BMW, PM ME FIRST WE CAN HOOK YOU UP!
Jimmy Bach: jbach@stevethomasbmw.com - Cell:805-807-1989
If you have any issues getting a hold of Jimmy B PLEASE PM me, I'm available everyday till 545pm!
Appreciate 3
Igor_M5736.50
330iToy27.00

      04-05-2019, 07:46 PM   #17
Merlin_83
Merlin
Merlin_83's Avatar
United_States
163
Rep
466
Posts

Drives: 2012 BMW M3 w/ZCP 6MT
Join Date: Feb 2014
Location: United States

iTrader: (0)

Quote:
Originally Posted by Dimitri View Post
Breaking News!
This !!!
__________________


2012 BMW M3|ZCP|6MT|Navi|Cold Weather Package |Premium Package|
Appreciate 0
      04-08-2019, 05:49 AM   #18
antzcrashing
Lieutenant Colonel
antzcrashing's Avatar
United_States
359
Rep
1,727
Posts

Drives: 2018 BMW 440i GC
Join Date: Sep 2007
Location: Eastern MA

iTrader: (1)

Garage List
2006 BMW 330i  [5.00]
Badass, car and the artist. I like this marketing campaign, bmw should continue to market to younger crowds like this
Appreciate 0
      04-08-2019, 07:05 AM   #19
wdeerfield
A family of bimmers
United_States
1567
Rep
6,595
Posts

Drives: '13 f30, '11 f10
Join Date: Jan 2012
Location: Clifton Park, NY

iTrader: (0)

so he designed a vehicle wrap... ok

what's next...forgiatos on it and an appearance on RDBLA?
__________________
2013 EB/CR 335i xdrive | DHP | 19" VMR V803 | MPS4S | MPerformance | M3 Grills | BMS Tips | LED Turn Signals | CTS intake | VRSF FMIC | VRSF CP
2011 JB 535i xdrive | ZPP | ZSP | ZCW | 6FL | NAV | 331s Square | MPerformance Spoiler | M5 Grills | Painted Reflectors
Appreciate 0
      04-08-2019, 08:33 AM   #20
jcpca356
Lieutenant
jcpca356's Avatar
154
Rep
447
Posts

Drives: i8
Join Date: Dec 2014
Location: Chicago

iTrader: (0)

in the meantime i8 is selling barely 30 cars a month in the U.S.
__________________
2015 BMW i8, 2015 Porsche Panamera 4, 2018 Civic TYPE R, 2016 Prius 4
Appreciate 0
      04-17-2019, 07:46 PM   #21
askmeaboutkfc
Private
2
Rep
57
Posts

Drives: 640i
Join Date: Feb 2010
Location: Claremont

iTrader: (0)

Saw it in person. Looked real sweet.

View post on imgur.com
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off


All times are GMT -5. The time now is 02:23 PM.




bmw
Powered by vBulletin® Version 3.7.0
Copyright ©2000 - 2019, Jelsoft Enterprises Ltd.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST