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      03-26-2019, 11:04 AM   #1
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Khalid to Headline BMW i #RoadtoCoachella Campaign with Free Spirit i8 Roadster

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Global Superstar Khalid to Headline BMW i’s 2019 #RoadtoCoachella Campaign
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Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.

Woodcliff Lake, NJ- March 26, 2019... BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners.

WHO: BMW i and chart-topping global superstar Khalid

WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar Khalid.

On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:
  • A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by Free Spirit and unveiled by a BMW brand video featuring Khalid.
  • A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag.
  • #RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with Khalid:
    • Meet + Greet with the top billing performer
    • Food Trucks
    • Free Spirit Shop
    • Artist inspired + BMW bandanas via fan-favorite claw machine
  • iHeart Radio sweepstakes where one lucky fan will win a Coachella weekend including: use of a custom wrapped i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass.

WHEN:

April 11
BMW Influencer Road Trip
Location: Palm Springs, CA to Indio, CA

April 13
Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet
Location: BMW of Palm Springs 3737 E Palm Canyon Dr

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      03-26-2019, 11:37 AM   #2
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First! Khalid is awesome!
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      03-26-2019, 11:38 AM   #3
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Breaking News!
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      03-26-2019, 11:42 AM   #4
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Sure, w/e....As long as they don't get it twisted with #BMWArtCars.
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      03-26-2019, 11:49 AM   #5
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Nice
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      03-26-2019, 11:49 AM   #6
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      03-26-2019, 11:50 AM   #7
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      03-26-2019, 12:06 PM   #8
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      03-26-2019, 08:59 PM   #9
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      03-27-2019, 05:51 PM   #10
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Liked him ever since I saw the video for Better.
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      03-27-2019, 08:46 PM   #11
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Quote:
Originally Posted by _M4CHINE_ View Post
First! Khalid is awesome!
So awesome, he is the man right now. Smart for bmw to partner w him for the event. Wish I could go to this. Someone record this and send me the link
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      03-28-2019, 11:56 AM   #12
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lets see them. ill tune in

BMW should select me and I will document it and post it up on here.
the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
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      04-05-2019, 09:46 AM   #13
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Quote:
Originally Posted by GOLFFRR View Post
lets see them. ill tune in

BMW should select me and I will document it and post it up on here.
the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
It's my personal opinion this forum is being used a lot more than you might think

Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas .. years ago it was only golf tournaments and Susan G Komen ..
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      04-05-2019, 09:49 AM   #14
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Quote:
Originally Posted by M3 Adjuster View Post
Quote:
Originally Posted by GOLFFRR View Post
lets see them. ill tune in

BMW should select me and I will document it and post it up on here.
the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
It's my personal opinion this forum is being used a lot more than you might think
No doubt about it.
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      04-05-2019, 09:55 AM   #15
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That poor i8.
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      04-05-2019, 10:00 AM   #16
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Quote:
Originally Posted by M3 Adjuster View Post
It's my personal opinion this forum is being used a lot more than you might think

Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas.
I was coming from a position that BMW should invest marketing money into the forum (bimmerpost directly) and all of us forum members. Yes I agree with you that BMW def uses this forum (lurking), I know first hand of that, and other social media, I just think that partnering with bimmerpost would help them more than using influencers who are not enthusiast who have a base of most likely none BMW enthusiast. Again though I am not a marketing pro, so I have to assume, the pros know what they are doing, just feel like they are missing a large chunk of opportunity here.

would be cool to see BMW partner with Jason and do some cool stuff with a select few forum members (maybe you ) I think that would be very beneficial for BMW as well as the forum. If they do pick you dont forget about me for the +1
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      04-05-2019, 07:46 PM   #17
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Quote:
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Breaking News!
This !!!
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      04-08-2019, 05:49 AM   #18
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Badass, car and the artist. I like this marketing campaign, bmw should continue to market to younger crowds like this
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      04-08-2019, 07:05 AM   #19
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so he designed a vehicle wrap... ok

what's next...forgiatos on it and an appearance on RDBLA?
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      04-08-2019, 08:33 AM   #20
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in the meantime i8 is selling barely 30 cars a month in the U.S.
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      04-17-2019, 07:46 PM   #21
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Saw it in person. Looked real sweet.

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