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      06-04-2021, 01:22 PM   #1
eddiehaug
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Markus Flasch, CEO of BMW M, presents the i4 M50

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      06-04-2021, 03:42 PM   #2
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They couldn't make a video in landscape format?
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      06-04-2021, 06:19 PM   #3
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Quote:
Originally Posted by RedKloud View Post
They couldn't make a video in landscape format?
It's taken from Instagram.. You know, they love making videos for Instagram
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      06-10-2021, 10:07 AM   #4
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Why does it need the beaver teeth if it's electric? Is it still loaded up with radiators for some reason?
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      06-10-2021, 10:16 AM   #5
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Quote:
Originally Posted by Spaceman_Spliff View Post
Why does it need the beaver teeth if it's electric? Is it still loaded up with radiators for some reason?
Because the kidneys are worth billions to BMW and it’s the only thing that makes it distinguishable from a Hyundai 1000 yards out to your average Joe?

“Nike should kill their non functional swoosh. Makes no sense.”
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      06-10-2021, 10:16 AM   #6
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Quote:
Originally Posted by Spaceman_Spliff View Post
Why does it need the beaver teeth if it's electric? Is it still loaded up with radiators for some reason?
It never was about cooling...
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      06-10-2021, 10:20 AM   #7
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Not a real M, yet an "M" badge on the silly front grille? Triggered!
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      06-10-2021, 10:28 AM   #8
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Quote:
Originally Posted by Spaceman_Spliff View Post
Why does it need the beaver teeth if it's electric? Is it still loaded up with radiators for some reason?
It's an "intelligence panel" as they call it. Stupidity as I refer to it as.
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      06-10-2021, 10:30 AM   #9
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Quote:
Originally Posted by OSee View Post
Because the kidneys are worth billions to BMW and it’s the only thing that makes it distinguishable from a Hyundai 1000 yards out to your average Joe?

“Nike should kill their non functional swoosh. Makes no sense.”
Quite accurate. Branding elements often do not reflect technical capabilities.
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      06-10-2021, 10:31 AM   #10
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While this is a step in the right direction for BMW EV cars AKA make them look like regular cars you idiots, the thing is just meh. I like the fact that it looks normal, but the normal looking car they make is hideous so yea.

Range is decent and the M stuff is nice. Also it's silent which is nice since the S58 sounds horrendous.
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      06-10-2021, 10:42 AM   #11
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Quote:
Originally Posted by cfm56d7b View Post
Quote:
Originally Posted by OSee View Post
Because the kidneys are worth billions to BMW and it's the only thing that makes it distinguishable from a Hyundai 1000 yards out to your average Joe?

"Nike should kill their non functional swoosh. Makes no sense."
Quite accurate. Branding elements often do not reflect technical capabilities.
The grill is not the issue, it's the size . You'd think they'd at least redesign the grill for EV's. Make it smaller, sleeker and futuristic to help set it apart from the ICE cars. Anyhow, I won't buy one of these so maybe I shouldn't critique.
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      06-10-2021, 11:00 AM   #12
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comparatively to the competition, i gotta wonder why they couldn't accommodate a "frunk".
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      06-10-2021, 11:24 AM   #13
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They need to stop they have way too many models it's too much and they all suck. BMW needs to go back to have a product line like the 90s. they are turning me off from being a BMW customer I rather buy the old cars
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      06-10-2021, 11:25 AM   #14
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Soooo will this new iDrive 8 and curve display be included during the LCI of the current M3/M4 in July of next year?
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      06-10-2021, 11:25 AM   #15
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Quote:
Originally Posted by EXE46 View Post
Quote:
Originally Posted by cfm56d7b View Post
Quote:
Originally Posted by OSee View Post
Because the kidneys are worth billions to BMW and it's the only thing that makes it distinguishable from a Hyundai 1000 yards out to your average Joe?

"Nike should kill their non functional swoosh. Makes no sense."
Quite accurate. Branding elements often do not reflect technical capabilities.
The grill is not the issue, it's the size . You'd think they'd at least redesign the grill for EV's. Make it smaller, sleeker and futuristic to help set it apart from the ICE cars. Anyhow, I won't buy one of these so maybe I shouldn't critique.
Yes exactly, why lean into such a controversial aspect of a design element when other products in the brand's catalog use a more beloved version of that design element. I don't get it, and I'm in marketing/branding
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      06-10-2021, 11:26 AM   #16
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Quote:
Originally Posted by EXE46 View Post
The grill is not the issue, it's the size . You'd think they'd at least redesign the grill for EV's. Make it smaller, sleeker and futuristic to help set it apart from the ICE cars.
Agree. BMW got the grille so, so right on the i4 concept and then ruined it on the production car.
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      06-10-2021, 11:30 AM   #17
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love it. Def highly considering getting one
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      06-10-2021, 11:32 AM   #18
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Quote:
Originally Posted by P1 View Post
Not a real M, yet an "M" badge on the silly front grille? Triggered!
Let's just put an ///M badge on everything and call it an ///M!! : :
One word….Fail!
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      06-10-2021, 11:47 AM   #19
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Quote:
Originally Posted by Spaceman_Spliff View Post
Why does it need the beaver teeth if it's electric? Is it still loaded up with radiators for some reason?
Sharing the exterior with Grand Coupe don't want to spend the money on ext design.
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      06-10-2021, 11:49 AM   #20
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Quote:
Originally Posted by GERMAN M3 View Post
Let's just put an ///M badge on everything and call it an ///M!! : :
One word….Fail!
That's just their new policy now. It's also on the new X3/X4 M40i LCI and I think on the M440i Gran Coupe.
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      06-10-2021, 11:50 AM   #21
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Quote:
Originally Posted by Chihuahua View Post
Agree. BMW got the grille so, so right on the i4 concept and then ruined it on the production car.
To the uninitiated like me, the grille on the i4 concept and the i4 look pretty much the same, can you explain the differences that make the former great and the latter atrocious?
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      06-10-2021, 12:29 PM   #22
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Quote:
Originally Posted by Teutonic View Post

They did however, got rid of the Hofmeister kink and that was actually worth everything... !!! How that was not a unique feature of BMW?
Replacing the style of the Hofmeister kink to try the same window frame style like everyone else has to be a greater design stupidity than the grille. It just makes no business, no design, and no sense whatsoever.
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