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      03-09-2022, 02:25 PM   #1
LittleJoe
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iX Dealer Demos Arriving

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My local dealership just received their demo. I'll be going for a test drive soon.
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      03-09-2022, 04:41 PM   #2
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Excellent - couple weeks out for me over here
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      03-09-2022, 09:05 PM   #3
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      03-10-2022, 07:43 AM   #4
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Quote:
Originally Posted by LittleJoe View Post
People actually sign off on spending money on this kind of BS? Jesus....

When are "marketers" going to learn that fake lifestyle marketing pieces don't work.
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      03-10-2022, 11:53 AM   #5
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Originally Posted by Needsdecaf View Post
People actually sign off on spending money on this kind of BS? Jesus....

When are "marketers" going to learn that fake lifestyle marketing pieces don't work.
They will never learn
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      03-10-2022, 11:58 AM   #6
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Originally Posted by Needsdecaf View Post
People actually sign off on spending money on this kind of BS? Jesus....

When are "marketers" going to learn that fake lifestyle marketing pieces don't work.
I think that the clip will resonate perfectly with the target audience. It shows luxury, high tech mobility demystified. When choosing to purchase an iX the target audience will see the purchase decision as emotional rather than practical. BMW creates content like above to play into the emotional aspects. I could go into the likely makeup of the buyer personas and buyer journeys, but what do I know. Iím just a marketer :-p
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      03-10-2022, 06:02 PM   #7
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lol my dealer in Nowhereville Canada said it could be up to 12-18 months before they get a Demo of the IX or I4....
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      03-11-2022, 05:28 AM   #8
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This is my local dealers demo. My wife I are planning to do a test drive today.
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      03-11-2022, 06:34 AM   #9
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Quote:
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This is my local dealers demo. My wife I are planning to do a test drive today.
Is the dealership going to let you? Bmw dealers are not suppose to until the 19th when it's the official release date
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      03-11-2022, 07:23 AM   #10
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Ugh that stuck on infotainment screen is horrid. Why can't they make it built into the dash - just can't get over this bs
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      03-11-2022, 08:05 AM   #11
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interested to see how consumers react to this car.
we got one earlier this week
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      03-11-2022, 08:22 AM   #12
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interested to see how consumers react to this car.
we got one earlier this week
Can you tell me or take some pictures of what is in the frunk?
Is it functional or fully sealed like i8?
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      03-11-2022, 08:38 AM   #13
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interested to see how consumers react to this car.
we got one earlier this week
I would suspect a lot. Most people don't know where to get coffee...
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      03-11-2022, 08:59 AM   #14
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Can you tell me or take some pictures of what is in the frunk?
Is it functional or fully sealed like i8?
i can ask the guys to let us know if its still there. I do know we took it across the HWY to the DC chargers and it was 48$ for only 40% charge which seemed a little high and off.
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      03-11-2022, 09:12 AM   #15
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Quote:
Originally Posted by Needsdecaf View Post
People actually sign off on spending money on this kind of BS? Jesus....

When are "marketers" going to learn that fake lifestyle marketing pieces don't work.
If they keep doing them, itís probably because they work.

Itís more accurate to say that they donít work on you.
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      03-11-2022, 09:13 AM   #16
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Quote:
Originally Posted by LittleJoe View Post
This is my local dealers demo. My wife I are planning to do a test drive today.
How does the phytonic blue look in person on the IX? That's one of our short list colors.
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      03-11-2022, 09:16 AM   #17
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Quote:
Originally Posted by r33_RGSport View Post
Can you tell me or take some pictures of what is in the frunk?
Is it functional or fully sealed like i8?
Im being told its sealed
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      03-11-2022, 09:17 AM   #18
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Surprised they are letting you.
We aren't supposed to show them until the 19th.
Can't even upload pictures to our social media pages.
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      03-11-2022, 09:22 AM   #19
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Quote:
Originally Posted by GOLFFRR View Post
Quote:
Originally Posted by r33_RGSport View Post
Can you tell me or take some pictures of what is in the frunk?
Is it functional or fully sealed like i8?
Im being told its sealed
Got it.
I guess have to stick with Gas cars.
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      03-11-2022, 09:26 AM   #20
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Quote:
Originally Posted by SupraCooper View Post
Is the dealership going to let you? Bmw dealers are not suppose to until the 19th when it's the official release date
Just spoke to my SA, we're driving it in an hour.
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      03-11-2022, 09:33 AM   #21
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Quote:
Originally Posted by hugo_nz View Post
I think that the clip will resonate perfectly with the target audience. It shows luxury, high tech mobility demystified. When choosing to purchase an iX the target audience will see the purchase decision as emotional rather than practical. BMW creates content like above to play into the emotional aspects. I could go into the likely makeup of the buyer personas and buyer journeys, but what do I know. Iím just a marketer :-p
Well, I'm not a marketer. Just a consumer. You know, the one that this ad is aimed at. But as someone who has been involved in selling high dollar goods in the luxury market, let me tell you, this type of "marketing" falls very, very flat. It tries to invoke a narrative that reads completely false. People love to buy a story, but only a true story, not a fairy tale. No one I know looks or acts like this.

I am, 110%, the target audience for the iX. Demographically, economically, tech wise, etc. I already own an electric vehicle and other high end luxury marques. This crap does not resonate with me at ALL. It looks completely fake and is an insulting turn off.
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      03-11-2022, 09:33 AM   #22
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Quote:
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Quote:
Originally Posted by SupraCooper View Post
Is the dealership going to let you? Bmw dealers are not suppose to until the 19th when it's the official release date
Just spoke to my SA, we're driving it in an hour.
Well I hope your client advisor is aware that it is not suppose to be on the road until March 19th. If a store gets caught by bmw na they could potentially lose iX allocations etc. now that it is on Bimmerpost well haha..

By the way I am a bmw client advisor. I would call him back, and ask him if he asked his center sales manager.
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