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      09-30-2022, 10:24 AM   #1
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BMW i4 M50 by Kith

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BMW and Kith Join Forces Once Again for New Electrified Special Edition BMW i4 M50 by Kith.
  • Fully-electric BMW i4 M50 by Kith marks second limited run vehicle collaboration with the New York lifestyle brand.
  • Exclusive clothing and accessory collection inspired by partnership will be available in Kith stores worldwide and online.
  • Kith founder Ronnie Fieg also customized a fully-electric BMW 1602 as an homage to the historic BMW 1602 Elektro originally built for the 1972 Munich Olympics.
  • 3D billboard in New York’s Times Square to showcase the BMW i4 M50 by Kith on October 3, 2022, from 8:00 p.m. – 10:00 p.m. EST.

Woodcliff Lake, NJ – September 30, 2022… BMW announced today a second collaboration with New York lifestyle brand Kith, featuring a fully-electric, limited-edition BMW i4 Gran Coupe customized by Kith founder and noted BMW enthusiast, Ronnie Fieg. Unveiled during Paris Fashion Week at the Kith store in Paris, the BMW i4 M50 by Kith will be strictly limited to seven examples worldwide, each presented in a custom Kith Vitality Green paintwork over BMW Individual Caramel Merino leather upholstery with additional unique details throughout. A new 51-piece lifestyle collection featuring the same signature colors debuted in parallel.

BMW also adapted its iconic roundel on the BMW i4 M50 by Kith. The fusion badge adds an extra ring around the roundel trimmed in matching Kith Vitality Green with a signature model inscription. Inside the vehicle, a similar logo with the subline ‘Elektro Auto’ can be found etched into the cup holder lid, and ‘Kith Exclusive Edition’ has been laser-engraved on the dashboard trim panel. The caramel interior is punctuated by Kith wordmarks embossed on the headrests and front center armrest.

As an homage to BMW’s earliest exploration of electric vehicles, Fieg also reimagined the classic BMW 1602 Elektro – the first-ever electrified BMW, of which two original examples were created to serve as support vehicles during the 1972 Munich Olympic Games. The 1972 BMW 1602 Elektro by Ronnie Fieg adds bespoke Kith details inside and out along with a color scheme to mirror the BMW i4 M50 by Kith. The extraordinary classic vehicle will be presented to Fieg for his personal collection in celebration of the collaboration.

The BMW i4 M50 by Kith underscores BMW’s continuous focus on lifestyle, luxury, and fashion – key areas for interacting with new and existing customers. Building off 2020’s partnership which saw all 150 editions of the BMW M4 Competition by Kith sell out in 30 minutes, the BMW i4 M50 by Kith will be limited to just seven examples, one of which will be auctioned to a global public audience.

As part of the launch, the BMW i4 M50 by Kith will also be featured on a 3D billboard in the heart of New York City above the EDITION Hotel on the corner of 47th Street and Seventh Avenue on October 3, 2022, from 8:00 p.m. to 10:00 p.m. EST. Set against the vibrant backdrop of Times Square in midtown, Manhattan, the three-dimensional immersive spot ushers in a new frontier of digital advertising for BMW.

BMW and Kith’s highly exclusive electrified masterpiece packs plenty of performance. The 536-horsepower BMW i4 M50 – BMW M GmbH’s first fully-electric performance model – blends the functionality of the Gran Coupe design with the instantaneous power delivery of BMW’s latest 5th generation eDrive technology. Launched in March with an estimated EPA range of up to 270 miles on a single charge, the all-electric, all-wheel-drive powerhouse combines class-leading driving dynamics and uncompromising quality to deliver a zero-emissions BMW worthy of the Ultimate Driving Machine moniker.


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2022 Dravit Gray/Black Full Merino M4 Competition xDrive / Production Week 34/ Delivered 10/19/21

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      09-30-2022, 10:48 AM   #2
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So... a color and a couple emblems? I was hoping to see an interior component here... at least something like the armrest in the M4... but some special seats would be nice.

EDIT: more pics added... looks like I got my armrest
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Last edited by unfoundnemo; 10-03-2022 at 08:46 AM..
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      09-30-2022, 10:51 AM   #3
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Quote:
Originally Posted by unfoundnemo View Post
So... a color and a couple emblems? I was hoping to see an interior component here... at least something like the armrest in the M4... but some special seats would be nice.
Agreed. If I find some interior pics, I'll update the thread.
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2022 Dravit Gray/Black Full Merino M4 Competition xDrive / Production Week 34/ Delivered 10/19/21

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      09-30-2022, 11:09 AM   #4
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There are even no M Seats on this thing… what kind of special crap is this?
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      09-30-2022, 12:26 PM   #5
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Nothing special, but I think the colour really suits the I4
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      09-30-2022, 12:48 PM   #6
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+ would want a Jerry Seinfeld tie in to put the cherry on the cake.
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      09-30-2022, 01:20 PM   #7
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      09-30-2022, 06:26 PM   #8
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Originally Posted by Technic View Post
That ain't bad
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      10-01-2022, 11:47 PM   #9
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Quote:
Originally Posted by Flamesofgold View Post
That ain't bad
It still isn't good. It's exactly like the current seats that come to the us but head rests embossed with kith and some stitching on the center console and seat.

So we are back at it just a normal i4 with a special color. Anything that costs more than 5000-6000 more is a rip off because you could just get a alpine white i4 wrapped and have a ton of crazy colors including matte finishes.

These things kind of remind me of the Eddie Bauer Ford products. It's the same damn thing a few different colors on the outside and inside a few things embroidered with eddie bauer and bam it's an eddie bauer ford explorer.
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      10-02-2022, 02:58 PM   #10
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The color -- "custom Kith Vitality Green" -- is pretty, but it looks awfully close to BRG?

The interior dash engravings look pretty cheesy to me, but then again I still have no idea what Kith is, so I guess I'm not the target customer.
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      10-02-2022, 02:58 PM   #11
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Quote:
Originally Posted by natemg View Post
Quote:
Originally Posted by Flamesofgold View Post
That ain't bad
It still isn't good. It's exactly like the current seats that come to the us but head rests embossed with kith and some stitching on the center console and seat.

So we are back at it just a normal i4 with a special color. Anything that costs more than 5000-6000 more is a rip off because you could just get a alpine white i4 wrapped and have a ton of crazy colors including matte finishes.

These things kind of remind me of the Eddie Bauer Ford products. It's the same damn thing a few different colors on the outside and inside a few things embroidered with eddie bauer and bam it's an eddie bauer ford explorer.
Yes you can wrap the car to Vitality green as it's the only color it will come in but the interior is exclusive to the kith called Camel. It's also going to be much more that 5-6k since only 7 will be made and one will be auctioned off
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      10-02-2022, 02:59 PM   #12
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I feel like this is a very lazy effort in comparison to the M4
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      10-02-2022, 02:59 PM   #13
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      10-02-2022, 03:01 PM   #14
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Better than the last Kith Edition
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      10-02-2022, 03:03 PM   #15
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Nice color!! And I see something special here besides the engraving…the whole interior is leather, center console, lower door parts!
That's what I wished BMW would offer when you choose the full leather interior…
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      10-02-2022, 03:03 PM   #16
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I'll take the 1972 1602! What a sweet ride.
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      10-02-2022, 03:13 PM   #17
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Kith and bmw need to stay in their lanes.
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      10-02-2022, 03:22 PM   #18
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The fuck… corporate blackmail and extortion is all I'm thinking about when I see shit like this. Whoever linked Ronnie Fegg or whatever his name is with BMW in such example had to have such extreme and questionable incentives.

A custom color featuring your "brand"? With such extreme branding alterations (KITH Roundel?!?) to showcase a limited a edition that has copy paste embroidery application.

Gtfo.

Alpina doesn't even go to this extent, and their application goes as deep, in some cases deeper than BMW M GmbH.

Im jealous, not just saying.
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      10-02-2022, 03:45 PM   #19
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"Kith my ass" *Mike Tyson voice*
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      10-02-2022, 03:53 PM   #20
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Quote:
Originally Posted by Idontliketrying View Post
Yes you can wrap the car to Vitality green as it's the only color it will come in but the interior is exclusive to the kith called Camel. It's also going to be much more that 5-6k since only 7 will be made and one will be auctioned off
The Merino Caramel leather is not even exclusive... Caramel leather has been an M5 option since the E39.
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      10-02-2022, 03:57 PM   #21
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Quote:
Originally Posted by Technic View Post
Quote:
Originally Posted by Idontliketrying View Post
Yes you can wrap the car to Vitality green as it's the only color it will come in but the interior is exclusive to the kith called Camel. It's also going to be much more that 5-6k since only 7 will be made and one will be auctioned off
The Merino Caramel leather is not even exclusive... Caramel leather has been an M5 option since the E39.
Yes but not on any modern day bmw is what I'm getting at the point is that the colors are taken from the 1602. Which feature camel. That's the distinguishing elements. Yes they could have done more since it's a special edition but the car will only be a collectors cars.
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      10-02-2022, 04:01 PM   #22
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Quote:
Originally Posted by Idontliketrying View Post
Quote:
Originally Posted by Technic View Post
Quote:
Originally Posted by Idontliketrying View Post
Yes you can wrap the car to Vitality green as it's the only color it will come in but the interior is exclusive to the kith called Camel. It's also going to be much more that 5-6k since only 7 will be made and one will be auctioned off
The Merino Caramel leather is not even exclusive... Caramel leather has been an M5 option since the E39.
Yes but not on any modern day bmw is what I'm getting at the point is that the colors are taken from the 1602. Which feature camel. That's the distinguishing elements. Yes they could have done more since it's a special edition but the car will only be a collectors cars.
Yea good points and I love this color combo!
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