Forum for the entire range of BMW electric vehicles
BMW Garage BMW Meets Register Search Today's Posts Mark Forums Read
BMW i8 Forums BMW i8 General Discussion

Post Reply
 
Thread Tools Search this Thread
      03-10-2014, 02:32 PM   #1
drlonline
Lieutenant
drlonline's Avatar
United_States
134
Rep
514
Posts

Drives: 2019 i8 Coupe
Join Date: Sep 2013
Location: L.A., CA

iTrader: (0)

i8 Pure Impulse Package

Just read an article indicating there will be a package, at least in Europe, that adds nearly 20,000 Euros to the base price. According to the article, the Pure Impulse package adds a heads up display, 20 inch wheels, leather wrapped instrument panel, and special embroidering on the headrest. That price seems ridiculous for those added features. I know we've heard that the car will come with virtually no options, but now I'm starting to wonder.
Appreciate 0
      03-10-2014, 02:53 PM   #2
ddk632
Chief Senior Executive Managing VP of Orange Sales
ddk632's Avatar
United_States
565
Rep
2,625
Posts

Drives: 17 BMW F87 M2 6MT MG HBDGR !
Join Date: Mar 2012
Location: Aventura, FL

iTrader: (2)

Sounds way off. For that price there should be an i3 in the trunk, too.
Appreciate 0
      03-10-2014, 04:27 PM   #3
Carac
Captain
89
Rep
678
Posts

Drives: E30M3, E39M5, SLSAMG, RRS SVR
Join Date: Sep 2013
Location: USA

iTrader: (0)

Garage List
Companies do this all the time, especially European. For instance, in the US the SLS AMG Black Series came fully loaded except for B&O stereo. In Germany, the standard features got cut and were offered as individual options. The base being more expensive (even taking taxes, conversion rates, etc into account) than the fully loaded US version.

I've already seen US i8 marketing literature for BMW sales staff and everything mentioned there is standard. Even BMW's offical spec sheet has 20" wheels standard.

BMW's head of marketing for the "i" brand is on record stating that paint, interior, and wheel design would be the only choices and that customers would be "pleasantly surprised by the pricing." I think they know going higher than $135k for a 1.5 liter 3-cylinder hybrid in the US would be asking a bit much...let alone another $20-30k.

They can (of course) change their mind but I don't think they would after announcing a price and being so confident about the "value" proposition.

Last edited by Carac; 03-10-2014 at 05:19 PM..
Appreciate 0
      03-11-2014, 05:22 PM   #4
Carac
Captain
89
Rep
678
Posts

Drives: E30M3, E39M5, SLSAMG, RRS SVR
Join Date: Sep 2013
Location: USA

iTrader: (0)

Garage List
Found out what it adds over the options available individually.

Headrest


Special Door Trim


Leather engine/trunk cover


Black Calipers


Black Gear Selector


Contrast stitching mats


Everything else appears to be available as individual options and most are standard features (HUD, LED Headlights, etc) in the brochures I've seen for markets other than the home German market. Adding everything up the Pure Impulse package exclusive items cost about 7000-8000€ if you spec the rest of the car to UK/US levels of standard features. We've got it good in the US.

Last edited by Carac; 03-11-2014 at 08:00 PM..
Appreciate 0
      03-11-2014, 08:07 PM   #5
ddk632
Chief Senior Executive Managing VP of Orange Sales
ddk632's Avatar
United_States
565
Rep
2,625
Posts

Drives: 17 BMW F87 M2 6MT MG HBDGR !
Join Date: Mar 2012
Location: Aventura, FL

iTrader: (2)

Wow those are indeed some nice finishing touches for the i8. I like.
Appreciate 0
Post Reply

Bookmarks

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 07:58 PM.




bmw
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2022, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST